But I can save on commission!
ashley marsh
This is a common thought to many folks who are getting ready to sell their home. “I can save on commission if I sell my home myself.” Have you had that thought before?
The reality is that you really do not save on commission and you likely will be riddled with headaches that you were not prepared for. Let’s look at an example.
Mr. Seller has decided he wants to sell his home in 2019. Has has lived in said home for 20 years. His home sits on about an acre of land. His home was one of the first in the area and he is surrounded by neighborhoods comprised of “New Builds”. He wants to downsize and his goal is get top dollar for his home so he can pay mostly cash for his new house.
Makes sense. Most people who downsize are looking to get top dollar and spend minimal money when moving to their new home. He puts his house up on Craigslist and sets a few for sale signs out. One week passes with no calls. Two weeks pass with no calls. Now he gets a call in week three.
This call is from an investor that is looking to purchase land and wholesale it in order to turn a profit. He tells Mr. Seller that he will buy his property site unseen and offers a pretty low ball offer. Mr. Seller thinks about it for a couple of days and isn’t quite happy with the price so decides to pass.
Now we are onto week 4 then 5. No bites. What is going on?
Let’s take a look at what would have happened if Mr. Seller used an agent that is an expert in the area. Mr. Seller would have met with said agent and discussed a pricing strategy. It would have been discussed that he needs to price his home strategically in order to compete with the brand new homes surrounding him. He has a nice lot and the home has good bones, however it has not been updated and needs some repair. These are possible reasons as to why he was not getting any calls.
Once they agree on the price the agent would go through staging and repair opportunities, get professional photos taken and list it on the MLS. By listing it on the MLS, the home is being marketed online and sent to all the major platforms such as Realtor.com and Zillow. The agent also markets the home on social media platforms in agent to agent groups offering maximum exposure to the listing.
The same investor sees the ad and calls the listed agent. He again offers a low ball offer. The agent is able to explain the benefits of the land and the home and additional opportunities the investor may be able to take with this area and therefore is able to drive up the offer through negotiations. During this time a growing family also sees the listing and calls the agent. Now we have a multiple offer situation. All within a week of listing.
Mr. Seller is now able to weigh the offers and decide what works best for him with guidance from a professional. This enables Mr. Seller to be able to move out quicker, not incur as many holding expenses, depend on a professional to handle negotiations, and walk away happy.
Bottom line is that you would probably not represent yourself on the surgical table, or a major law case so why would you choose to risk one of your largest investments by not using an expert?




















